Get Ready!
About Us
Jewelry for Your Many Moods
You’re not one thing — so why should your jewelry be?
Laref Circle was born for the women who can’t be boxed in.The ones who are wild on Saturday night, soft on Sunday morning, and absolute CEOs by Monday.
The ones who feel everything — deeply, loudly, beautifully.
We don’t do trends. We don’t do rules.
What we do is craft demi-fine jewelry that keeps up with your chaos, your confidence, and your contradictions.
Jewellery that lives on you — through the music concerts, the deadlines, the dives into the sea.
Every Laref piece is more than an accessory.
It’s a mood. A memory. A manifesto.
The Laref Club Manifesto
Welcome to Laref Club —
a space for the girls who feel too much
the girls who want too much
the girls who are too much — and are done apologizing for it.
This is your circle.
A place to be soft, savage, silly, spiritual, messy, magical — whatever mood you wake up in.
We don’t believe in labels. We believe in layers.
In the quiet ones who turn wild on the dance floor.
In the loud ones who secretly write poetry at 2 AM.
In the girls who change their mind, their playlist, their hairstyle — and still own every version of themselves.
Laref Club is where you come as you are — and leave feeling more yourself than ever.
Who We Are
Laref Circle is where mood meets metal.
We’re a demi-fine jewelry brand that doesn’t just accessorize you — we amplify you.
18k gold-plated, waterproof, tarnish-resistant, built to last — because you deserve gold that keeps up with your wild, wonderful, chaotic life.
Our drops? Inspired by you.
From bratcore dreamers and boardroom divas to festival baddies and soft girls at heart — we design for all your sides. No labels. No limits.
Our Vision
To be the jewelry brand modern women reach for when they want to feel like that girl — bold, untamed, soft, feral, iconic.
Because you don’t just wear jewelry. You wear your mood.
We believe:
✨ Laref isn’t just jewelry. It’s the armor you wear when you need to feel powerful. The poetry you put on when you want to feel seen. The rebellion you choose when you’re done playing small.
✨ We don’t design for one version of you — we design for all of you. We dont do trends, we do moods.
✨ There’s no one aesthetic here — because you are the aesthetic. There’s no one way to be. There’s only your way.
What We Stand For/ What Makes Us Different
Durable with Edge
Mood-Driven Style Personas
Meet Kaia, Vera, and Sasha -They aren’t just personas — they’re your alter egos, your moods, your magic on different days.. Kaia is salt-kissed freedom, barefoot on boat decks, layering gold like sunlit sea foam. Vera is the powerhouse muse, stacking elegance and edge, running rooms like art and making ambition feel like self-care. And Sasha? She’s pure electric chaos — the girl who turns the night into a story, flashing her Laref like a dare, mixing grit with glamour. Together, they’re not who you should be — they’re who you already are, in all your wild, soft, ambitious, untamed glory.
Laref helps you build a collection that feels like you.
Not Just Pretty, But Powerful
We don’t do “basic.” Laref jewelry is bold, feminine, and fiercely expressive—created for those who don’t follow trends but start them. Every piece has a personality of its own.
Luxury That Doesn’t Gatekeep
Made in India. Styled Globally.
Our Muse: You
The dreamer. The doer. The diva. The danger.
The girl who thrifts and the girl who splurges.
The woman who cries at poetry and slays at meetings.
You don’t fit into one aesthetic—you ARE the aesthetic.
Every mood, every version, every contradiction.
The girls who change their mind as often as their Spotify playlist.
The women who don’t follow trends — they feel them, remix them, make them their own.
If that’s you — welcome to the Circle.
Join the Circle
Come sit with us in Laref Circle.
Stay as long as you like.
There’s a spot saved for you.
We’re more than a jewelry label. We’re a community of modern women rewriting the rules of expression. Laref invites you to find your alter ego—and wear it proudly.
So go ahead. Wear It. Stack It. Live In It.
Laref isn’t meant to sit pretty in a box.
It’s made to be worn — on your best days, your messiest days, and every day in between.
💫 This is more than jewellery. This is Laref. You don’t just wear Laref — you live in it.